June - July (8 weeks)
UX/UI Design Intern
Problem
Indulging in youthful experiences won’t deter you from a balanced, healthy lifestyle
Big Easy, a popular Kombucha brand, is expanding its reach to attract a younger demographic and is looking to develop a campaign that embodies its vibrant brand personality. The goal is to amplify their brand persona while making a bold impact in the retail space, capturing the attention of a fresh, youthful audience.
The Solution
Wellness drinks can spark personal growth
The mission is to create a wellness journey, showcasing that kombucha is more than just a drink—it’s a spark for positive transformation. By creating designs that can display this feeling, we can easily show the targeted customer that this Kombucha company is for them.
White Paper Research
Kombucha is a growing market, loved for its health benefits and rising popularity
explored papers on the global Kombucha market, noting its popularity stems from being a fermented drink rich in probiotics, which promote digestive health, boost energy, and support metabolism. As consumers seek healthier lifestyles, Grand View Research reported:
"The global kombucha market size was valued at USD 2.64 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 15.6% from 2022 to 2030"
Competitive Analysis
The competition does not embody Big Easy's brand
I analyzed several Kombucha brands to understand their identity and marketing strategies. None stood out like Big Easy, which promotes a relatable, laid-back attitude, emphasizing balance—being healthy while still enjoying things like pizza without guilt.
The Persona
Design
Setback + standing apart with designs
At first, we faced setbacks in our design process. The main challenges were low brand awareness in a competitive market and addressing consumer misconceptions about Kombucha. Our solution was to create informative content and engage directly with consumers, giving them a chance to experience Big Easy’s flavor while positioning it as the top wellness brand that understands "kid-adults" through channels that resonate with them.
Testing + Improvements
3 improvements in the Big Easy website
Based on client feedback, I updated their website to create a more modern look while preserving the fun, laid-back vibe that Big Easy wanted to maintain.
